Business Strategy TBC

With words like tweet, blog and unfriend entering our standard lexicon, theres no question that social networking has a significant place on our contemporary culture. And its no surprise that many companies have been using social media to connect and communicate with their customers online.

But the benefits of social networking arent always immediately apparent to some. And that is especially true for businesses who are interested in having a lot of control over their brand name and brand image. Convincing some that every business has something to gain from social media marketing can be difficult. It can be hard to see how social media marketing can result in a positive return on investment (ROI).

When it comes to convincing your boss or colleagues to invest in social media, it helps to have a plan. Here the seven steps you can take when it comes to selling social media marketing to your boss or company.

1. Explain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldnt hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Thanks to tools and services like Quantcast, Alexa and TweetMeme, it is now easier than ever to track and measure what people are talking about online. This information is invaluable for developing future marketing strategies, both online and offline.

2. Match the benefits of social media marketing with your companys goals. Whether your company or your client is a service provider, a business to business specialist or a business to consumer retailer, theres a social media marketing strategy for them. But in order to convince others of social media marketings benefits, you have to be aware of the companys goals. Do they want to enhance their customer service operations? To they want to reduce costs? Do they want to manage their reputation? Social media marketing can do a lot to help achieve all those goals. When you know what your boss or company wants, you can show how social media marketing will help them achieve it.

3. Start small. Even if theyre not bullish on social media marketing, your boss or others at your company are probably aware of the range of social media applications and services that are out there. They may think that launching a social media marketing campaign will be a huge undertaking, one that will require many work hours just to set everything up.

But thats not necessarily true. A social media marketing campaign doesnt have to include a setting up a Facebook Fan Page, a Twitter account, a blog and a YouTube channel. In fact, its often easier to start small. Figure out which service will best match the stated goals of your boss or your company. It may be something as simple as registering a Twitter account and starting to engage people via tweets. Starting small requires little time and less cost. But the results can become apparent quickly. You can even begin to measure such results with a tracking service like Quantcast.

4. Set up a strategy and follow it. A social media marketing campaign can appear strange and different, even to people who have plenty of marketing experience. If you dont have a clear strategy for implementation and execution, reactions to your plan will be understandably skeptical to your social media marketing strategy. Take time to explain each step of the plan, describe why its being done and how it will benefit the company.

5. Look for examples of social media marketing success. Lots of businesses, large and small, well-known and unknown, have been able to already achieve a lot with social media marketing. From Charles Schwab to FujiFilm to Goodwill, there are countless examples of companies who have been able to successfully use social media to achieve their corporate goals. Find them and broadcast the results.

6. Anticipate Questions. Its natural for people to be skeptical of new things and new ideas. While you may be well aware of the benefits of social media marketing, keep in mind that resistance may simply be the result of some people being overly cautions. Thats why its important to anticipate any and all questions or objections someone may raise. Find good case studies and other examples of social media marketing successes. Have these on hand to use as examples. Here are some common questions that skeptical bosses may have about social media marketing:

Our customers arent online. This line of reasoning is being used less and less, but some companies may still think this is true. The truth is, at the cusp of the 2010s, nearly everyone is online. Online activity isnt restricted to any gender, income level, education level, or location. There are countless surveys to prove this. One of the largest survey groups, the Pew Research Center, frequently provides data for online use, broken down by several categories.
What if someone writes something bad? This is a common fear among those resistant to social media marketing. But studies show that when companies engage with customer complaints and criticisms, they end up looking better than before. Mention that people will likely complain whether youre engaged in social media or not. Its better for nearly every brand to appear involved with its customers. Even the angry ones.
Its too time-consuming. After setting up social media marketing accounts on networks like Facebook and Twitter, the actual maintenance doesnt take that much time at all. You can spread social media marketing efforts among the staff, or you can task a single person to handle it. Either way, social media marketing doesnt require countless work hours. Create a timeline showing the typical amount of time one will spend on social media every week to help prove this point.

7. Make your case. Prepare a short, punchy presentation that hits on all the above topics. Give your boss or colleagues plenty of time to ask questions. Think about your boss or colleagues personal preferences and consider how you can best sell your social media marketing idea. And remember that there may be some things you dont know. Social media marketing is still relatively new, and that means that there are still many unanswered questions out there. Be honest about what you dont know, but make sure to point out all possible benefits to social media marketing.

Social media marketing is an exciting new medium that companies can use to achieve just about any business goal. By convincing your colleagues or your boss of the effectiveness of social media marketing, youll be on your way to discovering the enthralling, challenging and rewarding new world of social media marketing.

As any good technology consultants in Vancouver will tell you, no matter how small or large an organization is, it can increase productivity significantly by developing an Internet Strategy that includes the use of online software, business apps, intranets, extranets, and social media to reduce costs, improve work flow and increase sales. Why Online Software for Business is Important Online Business software is essential because it centralizes vast volumes of data in one location, while allowing access to this information by the authorise personnel, whether it be sales data, production data, budgeting data etc. Integrated business apps facilitate communication and work flow between departments and teams allowing them to share vital information seamlessly and quickly. Administration, accounting, financial planning and Management strategy also becomes a lot easier with applications such as the Google Apps setup. Such applications allow for a more accurate understanding of business performance, via reports that are easily generated. As such business planning, budgeting and improvement plans become more credible. Why Internet Software is Important An Internet advisor or consultant can guide you on the appropriate Internet software for your particular firm. In large organisations, it may be necessary to monitor Internet activity of employees, to ensure that they are not wasting precious time on non-business related activity. Smaller companies sometimes do not pay attention to security of their data and information and appropriate online software can assist with keeping this secure. In large organisations, Internet software can allow data and people to be available online 24 hours a day, so when sales executives for example travel to another city or country, they can have any information they require at the tips of their fingers, by simply logging into the network or having the required information emailed to them immediately. This online business strategy saves time, brings down costs and increases the chance of more business taking place. Implementing Business Software Your organisation can use readily available Internet Software such as the Google Apps setup that is easily obtained and can be quickly understood. Using an application like this, which is utilised by several businesses around the world, also means better integration. Sometimes though, certain organisations – especially those who offer highly specialised services – may require customised online software to be created. In such cases technology consultants can recommend appropriate software developers, who will design such internet solutions based on your company’s industry, size, growth potential and other such specifications.

Brett Price is an expert author for writing articles and currently working for suite-apps.com in Vancouver, British Columbia (Canada) and already written so many articles on Online software, Internet Software , Work Flow,Google Apps Setup,Internet Advisor, Management strategic, Online Business Strategy,Intranet, Management strategy , Extranet, Technology Consultants Vancouver. >.

Babcock International Group PLC (Babcock) is an engineering support services company, based in the UK. The company operates through four business segments such as Marine and Technology, Defence and Security, Support Services, and International. Babcock provides services with three core capabilities such as Managing Assets and Infrastructure, Delivering Projects and Programmes, and Integrating Engineering Expertise. Its customer base include the public and private sector organizations across airports, rail, communications, defence, education, emergency services, energy, mining and construction, nuclear, property management and training. The company undertakes its business activities across Africa, the US, Middle East and the UK. Babcock is headquartered in London, the UK.

Babcock International Group PLC Key Recent Developments

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The Oldest Joint Stock Bank of the Country, Allahabad Bank was founded in April 24th of the year 1865 at the confluence city of Allahabad by a group of Europeans. At that occasion Organized Industry, Trade and Banking started taking shape in India. Thus, the History of the Bank spread over three Centuries – namely Nineteenth, Twentieth and Twenty-First. As a leading public sector commercial banks in India, Allahabad Bank offering banking products and services to corporate and commercial customers and retail customers. The Bank particularly focuses on the retail banking while serving all sectors of the Indian economy. Bank’s operations for corporate and commercial customers cater to large corporate customers as well as to small and middle market businesses and Government entities. Corporate and commercial products include Term Loans, Bill Discounting, Export Credit and other business credit and financing products. Also the bank offers a wide range of retail products including Home Loans, Personal Loans and Automobile Loans as well as Debit Cards. In addition, specialised products and services to the agricultural sector also one of entity of the bank. All the above products and services of the bank offered through extensive branch network, extension counters, ATMs, phone banking and the Internet. This article will be helpful in writing Project Report on Marketing.In Twentieth Century, The Bank became a part of P & O Banking Corporation’s group with a bid price of Rs.436 per share in 1920. The Head Office of the Bank was shifted to Calcutta on business considerations during the year of 1923. The Bank crossed its century year in 1965. In July 19th of the year 1969, Allahabad Bank was nationalized (with 151Branches – Rs.119 crores of Deposits and Rs.82 crores of Advances) along with 13 other banks. United Industrial Bank Ltd was merged with the bank in October of the year1989. The Bank made a foray into merchant banking activity in 1984 and subsequently instituted AllBank Finance Ltd as a wholly owned subsidiary for Merchant Banking in the year of 1991. The Official Language Implementation Committee of Calcutta awarded the Rajbhasha Shield to the Bank as Second Prize for its best performance for the year 1991. During the year 1995, The Bank had entered into an MOU with the Small Industries Development Bank of India (SIDBI) for financing small-scale industrial units. In 1996, The Bank had set up Information Technology Centre to provide in-depth computer training to Officers at Calcutta and Lucknow. Consequent to the SEBI Rules and Regulation the company surrendered its merchant banking registration in 1998 and got it registered as a Non Banking Financial Company (NBFC) with Reserve Bank of India (RBI). In the same year of 1998, the bank had received permission from the RBI for gold trading. Allahabad Bank has entered into an arrangement, informally though, with IDBI and ICICI in regard to funding of infrastructure projects. During the year 1999, Allahabad Bank has launched two new schemes to increase the pace of credit off take and in the same period TATA Consultancy Services (TCS) has entered into a contract with Bank for implementing the Integrated Standard Banking System (ISBS), a branch mechanisation package at 60 branches. The Bank bagged three major core sector clients, namely the National Thermal Power Corporation (NTPC), Power Grid Corporation and Indian Railway Finance Corporation Ltd (IRFC). This report shows that Allahabad Bank has performed well which is reflected in its Ratio Analysis Reports In Twenty-First Century, Allahabad Bank has launched its new personal loan scheme for pensioners in the year of 2001. As at October of the year 2002, the bank came out with Initial Public Offer (IPO) of 10 crores share of face value Rs.10 each, reducing Government shareholding to 71.16% and in the same year 2002, Allahabad has tied up with National Institute of Banking Management, Crisil and Earnst & Young for development of HRM, risk Management and general business strategy. The Bank has seized the commercial assets of the Guarantors of Ramolene Fabrics (P) Ltd in 2003 at Mumbai and signed a Memorandum of Understanding (MoU) with Corporation Bank for mutual sharing of their ATM Network. The Bank has entered into an MOU in the year of 2004 with the Export Credit Guarantee Corporation of India (ECGC) for distribution of their products to the exporters. UTI Mutual Fund and Allahabad Bank on April 5, 2004 announced a strategic tie-up for distribution of UTI MF schemes. During April of the year 2005, the bank made Follow on Public Offer (FPO) of 10 crores equity shares of face value Rs.10 each with a premium of Rs.72, reducing Government shareholding to 55.23%. The Bank has signed MoU with Mahindra Gujarat Tractor Ltd in the identical year 2005 for financing Hindustan brand tractor under special finance scheme. Allahabad Bank transcended beyond the National Boundary, Allahabad bank had opened a representative office at Shenzen, China in June 2006. In October of the same year 2006, the bank rolled out its first branch under Core Banking Services (CBS). During February of the year 2007, The Bank opened its first overseas branch at Hong Kong. During the calendar year of 2007, 100 more branches opened throughout the country, the total number of branches were stirred from 2042 to 2142 of which rural are 983 (46%), semi-urban 402 (19%), urban 450 (21%) and metropolitan 307 (14%). There is no doubt that reading Banking Industry Reports is essential for knowing the history of a bank. Allahabad Bank has opened its 2154th branch in at Pudukkottai, Tamil Nadu during March of the year 2008. The Bank has 211 ATM’s and Card members can now have access at over 16500 ATM’s all across the country under National Financial Switch. One of the premier nationalised banks of the country, Allahabad Bank has commenced the process of implementing the Agricultural Debt Waiver and Debt Relief Scheme-2008 in June of the year 2008. The Bank has improved its performance and established its visibility and strong presence in the market. The Bank is steadily moving at a faster pace to consolidate its position in the coming days introducing extensive computerization to ensure the state-of-the-art service comfort for its customers. The Bank has already in hand 116 authorizations for opening of new branches. Bank’s plan is to expand in areas where the Bank’s presence is not very much visible now and where business potentiality is good.

Some people prefer these method :

1. Separate strategy and emotion

Inside a down market, some investors panic and then try to protect their assets by moving money out of an investment. Then when the market rises again, they become hopeful and choose to put their money back into the original investment. In a nutshell, emotions can cause people to buy high then sell low, which is the total complete opposite of what you need to do . In a down market it’s important to remain confident and not be relying on short term performance. Remember, if you’re investing inside a long term goal such as retirement, time is usually always in your corner. So unless your goals change, it’s a good idea to produce a strategy and stick with it.

2. Take full advantage of dollar cost averaging

By investing a set amount of money at regular intervals over a any period of time of time, you buy more shares once the marketplace is low and fewer shares once the marketplace is high. The advantage is your average cost per share becomes less than the typical selling price over time. Dollar cost averaging does not guarantee an income or force away loss in a down market. It’s however, a simple and effective way to overcome the emotion of investing.

3. It’s time in the market that counts

It’s not easy to remain optimistic about your investments whenever your statement shows they have lost value. It may be tempting, in fact to reallocate funds into more stable options. If you find yourself lured to abandon your investments, think about this: While stocks can be a higher risk in the short term, the long term gains can be quite substantial.

4. Keep a long-term perspective

Through the years, there have been many market downturns. Once the market begins to rise, the next year often produces significant returns. Nobody can predict whenever a down market can finish so you shouldn’t jump to the stock market and wait for recovery. You should however, conserve a diversified portfolio that includes stocks, bonds, and money market investments. The very best defense against a down marketplace is a diversified portfolio.

For some reason, it seems rather difficult for most people to perform, but you don’t worry because there are more creative ways to do it.

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Inside a down market it can be challenging to look for the best investment strategy for your portfolio. The volatility of market performance can make one nervous to say the least which could result in investment choices you may regret afterwards. It’s essential to put aside emotions when making any kind of investment decision and particularly in a down market. Here are four ways to ensure market turbulence more tolerable.

By applying the Formula For Riches investment strategy you will learn how to decrease your risk and at exactly the same time how to increase your growth in your investments.

Some recommendations you need to know :

– Have realistic expectations
– Don’t make hurried decisions
– Do your research prior to making any investment choice
– It’s important to take your time in working on your investment strategy inside a down market so you’re not second guessing your decisions afterwards.